Brand building lesson from Mr. Penney

California attorney Frank Penney has more than 1.2 million social media followers. Lawyers of America, take note. From the article: Colleagues and opposing attorneys often tell Penney they don’t have the time to “play around” on social media. He is quick to set them straight. “This is a lot of work,” he says. “Building your brand is early mornings, it’s late nights, pounding away. That’s what I do.” You can read my article here and then read the press release that Mr. Penney put out about it here. The title What to do when a prestigious magazine comes calling.